Sasha Builds AI · the builders club

Build with AI. Ship every week.

The community where people share their AI wins, ship a weekly challenge, and learn everything I've figured out in 6 months of building with AI.

Join free →See inside

Inside SBA

Nine rooms. One club.

Follow the Journey, ship, copy real setups and ask Sasha. Every room is one tap away from the spark in the middle of your dock.

HomeYour Journey, today's quest and the weekly ship
JourneyYour 7-day road map to AI
ChallengeWeekly ship + side quests
FeedWins and launches
ChatTalk to the builders
VaultPrompts and setups to copy
ToolkitPDFs and skills to download
Ask SashaYour personal questions
YouProfile, membership, settings

What's inside

Everything you need to go from idea to shipped.

01Feed
Share your wins
Post what you shipped — the app, the automation, the first paying customer. Builders react, comment and steal your best ideas (with credit).
02Ship Challenge
Ship every week
A new build brief every Monday. Post your version by Sunday, keep your streak alive, earn badges, get crowned Builder of the Month.
03Journey
Understand AI in 1 week
The Journey: 4 chapters over 7 days, from "what is AI" to websites, bots, MCP, hosting and the App Store. Copy-paste lessons, each with a PDF to keep.
04Vault
Copy the real setups
The prompts, CLAUDE.md files, agents and settings I use every day. One tap to copy, save your favourites, share your own.
05Ask Sasha
Ask Sasha directly
Stuck on a build? Ask me. 2 questions a month, answered within 48 hours in writing or a quick screen recording.
06Chat
Never build alone
Members chat for getting unstuck at 2am, showing off a demo, or finding someone to build with.
07Side quests
Small wins, every day
Thirty side quests from five to forty-five minutes: your first CLAUDE.md, a voice note to a to-do list, a tip calculator, your own skill.
08Toolkit
Take the tools with you
The App Store launch checklist, the dashboard prompt and the Mid standard design skill for Claude Code, ready to download.

The weekly ritual

Monday: a brief. Sunday: shipped.

Most people learn AI and never build anything. The Ship Challenge fixes that: one small build a week, posted for the community to see. Miss a week and your streak resets.

This week

Build your own command center

Streaks + badges at 3, 8 and 26 weeks
Builder of the Month, picked by Sasha
Every entry shows on your profile
30 side quests for the days in between

Who's Sasha

I went all-in on AI six months ago. This is everything I learned.

I'm Alex — Sasha to friends — a builder in Dubai. In six months with Claude Code I've shipped 25+ apps and sites: iOS apps, SaaS tools, client websites, automations. I made every mistake so you don't have to. SBA is where I share what works, the week I learn it.

From the Journey

Your first CLAUDE.md: teach the AI who you are

The 10-minute setup that makes every session smarter: one file that remembers your stack, your rules and how you like to work.

$ claude
> /memory
# Edit your CLAUDE.md:
- I'm building a booking app
- Always run the real flow before saying "done"

Hire Sasha

Rather I build it? Live in 24 hours.

Landing pages in a day, websites in 3–7 days, apps in weeks. Fixed prices in dirhams and roubles (1 AED ≈ 22.88 ₽). Tap any line to message me.

+30% for an Arabic or Russian version
+30% for rush jobs
50% to start · 30% at design sign-off · 20% before launch

Message me on WhatsApp Book a 1-hour call Email me See my work →

Membership

Free right now
Everything, unlocked.

✓Post wins & projects, get real feedback
✓Weekly Ship Challenge, streaks & badges
✓The 7-day Journey + a PDF for every lesson
✓The Prompt & Setup Vault — copy everything
✓Ask Sasha: 2 personal questions / month
✓Members-only chat
✓30 side quests + the Toolkit downloads

Join free

Just your name and email · no card · no password

Questions

Do I need to know how to code?+

No. Most members start as non-developers. The Journey starts at "what is AI" and every command is copy-paste. You need curiosity and a laptop.

Is it really free?+

Yes. SBA is free right now: every lesson, the Vault, chat, the Ship Challenge and the Toolkit. Sign up with your email and you're in. No card, no password.

Which AI tools?+

Mostly Claude Code plus the usual stack — GitHub, Vercel, Supabase — because that's what I ship with every day. The lessons apply to any AI tool.

Stop learning. Start shipping.

Join free →

Build with AI. Ship every week.

Nine rooms. One club.

Everything you need to go from idea to shipped.

Share your wins

Ship every week

Understand AI in 1 week

Copy the real setups

Ask Sasha directly

Never build alone

Small wins, every day